Visalia’s greatest strength is its location as the gateway to Sequoia and Kings Canyon National Parks, yet grounded in comfort, culture, and ease. The challenge was to define Visalia not as a pass-through, but as an essential part of the journey.

The “Base Camp to the Sequoias” campaign positioned Visalia as the elevated home base for modern explorers: close to the parks, rich in amenities, and perfectly suited for travelers who want to experience the wild without fully roughing it.

Los Angeles Grand Slam Billboards

majesty in motion

30 Second Connected TV Spot

15 Second Social Media Video